With its 360° Multimedia concept, MAGIX aims to offers its partners and users a one-stop global solution for digital content. Business and retail customers should regard MAGIX as their go-to partner who is able to offer an appropriate solution for every issue arising in the multimedia field.
MAGIX's individual products already have a number of interfaces. In future, these links will be expanded further. Thus, the group's various products are becoming a system of their own, as cogs meshing with one another. At MAGIX, the user finds a one-stop shop in which applications and information as well as contacts from the fields of photography, video and music are gathered under a single roof. With a maximum of ergonomic comfort, the user can effortlessly link up its various end devices. The borders between MAGIX software which is installed on a fixed basis and MAGIX Internet services are becoming ever more blurred, so that the customer will soon no longer detect any difference between offline and online applications. In this way, MAGIX enables customers to design, manage and present digital content without regard to location or device.
Therefore, MAGIX's Internet services constitute a central element of its corporate strategy. All of the group's existing product range is united under the umbrella of myGOYA. In addition, with mufin the group is introducing a new service intended to establish MAGIX as an authority in the realm of music search and recommendation. In the aggregate, the Internet services will serve the purpose of creating greater market coverage for MAGIX. By the end of 2008, the group intends to increase the number of registered customers to 10 million. Via Internet portals such as mufin, or myGOYA, in addition to classic sales transactions, it will also be possible to generate revenues from advertising.