Primary and Secondary Reporting Formats
The primary reporting format was defined by geographical segment, as the opportunities and risks of the MAGIX Group are mainly influenced by differences in the different geographical regions “Europe and rest of world” and “USA”. The secondary reporting format was prepared on the basis of the business segments.
The distinction between the business segments of the MAGIX Group is based on different sales channels for the products and services. In the “Consumer & Professional” segment, the products of the MAGIX Group are sold to retail partners that resell the products supplied by the MAGIX Group in their own sales networks/channels. The “Portal” segment is used for direct sales of products, services and content of the MAGIX Group via the Company’s own websites or partners’ websites. The “OEM Business” segment contains all business activities with OEM partners. These partners market the software products of the MAGIX Group together with their own hardware/hardware components to end customers or resellers.
Customers
The MAGIX Group has an extensive and diversified customer base (retail partners, OEM partners, end customers). In the fiscal years ending on September 30, 2007 and September 30, 2006, no more than 10% of sales revenue was recorded with any one customer.
Geographical Segments
The following table contains information on sales revenue and earnings as well as various details on assets and liabilities in relation to the geographical segments of the MAGIX Group for the fiscal years ending on September 30, 2007 and September 30, 2006.
Business Segments
The table presented below contains information on sales revenue as well as various details on assets in relation to the business segments of the MAGIX Group for the fiscal years ending on September 30, 2007 and September 30, 2006.


