Acquisition of Sony Creative Software products:
MAGIX announces the end of the transition phase and launches vegascreativesoftware.com
MAGIX is presenting its new additions for the first time since the acquisition of a large portion of the Sony Creative Products portfolio.
Three months after the official acquisition, the German software and app manufacturer MAGIX has announced the successful completion of a significant portion of the transition phase. The award-winning products VEGAS Pro, Movie Studio, ACID, and Sound Forge can now be found on the buyer’s web portals. At the same time, global sales were moved entirely to MAGIX.
From now on, the renowned VEGAS Pro and Movie Studio video editing product lines will be sold by MAGIX under the umbrella brand “VEGAS Creative Software“. The website of the same name, vegascreativesoftware.com, went live just a few days ago. There the company will introduce the long-awaited new version VEGAS Pro 14 on September 20, 2016.
In the music division, the famous new additions Sound Forge, ACID, and SpectraLayers will be added to MAGIX diverse audio portfolio. The software manufacturer is presenting these products together with the long-time best sellers Music Maker, Samplitude, and Sequoia at magix-audio.com.
“The acquisition of the Sony Creative Software products is a milestone in the history of MAGIX. We are happy and proud to be able to sell the acquired software worldwide from this moment forward and significantly increase our presence in Asia and North America, including our new development site near Chicago. We have now completed our transition phase in record time with the go-live of vegascreativesoftware.com and the new product portals at magix-audio.com. We are looking forward to wowing users with continuous technical development and establishing our position as one of the leading providers for video, photo, and audio software.”, says MAGIX CEO Klaus Schmidt.
In addition to the Sony Creative Software titles, MAGIX also acquired several software-focused user communities with an active total customer base of several million Sony Creative Software users.
MAGIX is an international manufacturer of multimedia software and apps. The company, founded more than 20 years ago, offers private and professional users technologically sophisticated and user-friendly solutions for digital design, editing, presentation, and archiving of videos, music, photos, and websites. Based on retail sales, MAGIX is the multimedia market leader in Germany as well as in the most important European markets and is also one of the most important market players in the US.