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MAGIX invests in the growing virtual reality (VR) market and assumes ownership of simplitec GmbH

Launch of MAGIX VR Suite planned for spring 2018

06/06/17

MAGIX Software GmbH continues on course for growth and invests in virtual reality, a market of the future. Software manufacturer MAGIX has significantly expanded its VR sector and is announcing the launch of a VR Suite next spring.

MAGIX has been working in collaboration with Intel (Alloy) and Microsoft (HoloLens) on VR projects for some time. The company recently acquired Dresden software firm, simplitec GmbH in order to tap into the virtual reality market. The simplitec team is now fully focused on VR development under MAGIX management.

According to Digi-Capital, the VR video market will grow to over 6 billion USD by 2020. With over 2.5 million professional customers and industry-leading software products VEGAS Pro and Video Pro X, MAGIX has unique access to a broad targeted group with a high level of interest in virtual reality.

The VR Suite will contain the new "MAGIX VR Maker" as well as MAGIX video software. It will enable users to independently create VR applications for Web VR and VR mobile apps based on 360° photo and video material. With this new suite, MAGIX will bring a powerful, complete solution to the market enabling users to create and share new visual worlds.