Great From Experience: MAGIX Music Software
Glancing at the broad product portfolio of software specialist MAGIX, ít's easy to forget that everything started years ago with some of the first music software for PC. Music Maker appeared as the first product from MAGIX Technology GmbH. MAGIX is an east-west German joint venture between developers Tilman Herberger and Titus Tost from Dresden and marketing and sales experts Dieter Rein and Jürgen Jaron from Nordrhein Westfalen. Herberger and Tost already achieved fame with their digital audio workstation Samplitude. The common idea of making Samplitude's technology accessible to everyone by combining it with musical content provided the four founders with their first hit in the industry.
In the beginning, there was a single vision – music software
From its beginnings with music software to its current product portfolio of over 60 products in Germany alone, the company has grown considerably, changed locations in Germany, opened branches in nearly every European country, and changed its entire corporate structure. However, the vision has remained – to make his technology accessible to every PC user.
"Our vision to make innovative multimedia technology accessible to private users was often doubted back then," outlines MAGIX General Manager Jürgen Jaron. "Computers were purely devices for calculation and not intended for brightening up everyday life with music, videos, and photos. In retrospect, we can say that we took the right step by working to make this vision a reality. Innovation is still our motto, and that's why the majority of our company's investment goes into product development."
Whether it is to make music, the field of video editing, or creating a slideshow, most MAGIX products today feature the Samplitude music software engine. And besides this technology, other visions are also present in the product strategy. Music Maker, for example, teaches users via step-by-step instructions to show them exactly how to realize their ideas. However, advanced users are not left out, since individual song passages can now be edited in detail with the help of the Object Microscope, among other features. It all started with music software, but the vision of making multimedia technology available to everyone has endured for all these years.
