"Those poor viewers!" – MAGIX revolutionizes how to make video

Sven Kardelke explains why video nights have been a "house of horrors" why it's different to make video with the new MAGIX Video easy than to work with other programs to edit video. An interview with the Senior Product Manager Video at MAGIX AG.

How did the idea for this product develop?

A while ago, I received a study in terms of market research that indicated that 88% of all camcorder owners don't edit video. The overwhelming majority simply connects their camcorder to the TV and then presents their unedited raw material to their audience, including unappealing or lengthy segments. This is a scary thought for me as a passionate video producer. Those poor viewers!

So did you proceed?

We invited these home video producers to a focus group and asked them why they don't edit their videos. There were precisely two answers: "I have too little time to edit video," and "Making a video is too complicated for me". We examined the concrete problems of this group and then specified the scope and operation of the functionality with another focus group. The result was sensational - our testers were able to operate the program right from the get-go.

The main characteristic of Video easy: Simple operation to make video

How long was the project developed?

In total, we invested a year into developing Video easy. There are a lot of functions hiding "under the hood". For example, there's an automatic feature to detect processor performance so that several settings in the program can be set to the computer's speed automatically. The main feature, however, is how easy it is to make video. For casual users, this is a lot more important than having a huge range of effects and functions. This was also an important discovery from our questionnaire.

Who do intend to appeal to with Video easy?

Video easy is clearly directed at all camcorder owners who have never really had trusted themselves before to make video. But we promise: With Video easy, the process won't cost you your nerves, and it doesn't require any prior skill to be able to transfer vacation or family video to DVD or the Internet in the shortest time possible.