Digital photos, videos and music are, more and more, finding their way into our everyday lives. In tandem with that development global networking is taking ever greater steps forward, while services such as telephone, television and Internet are merging more and more. New data formats and rapid network connections enable people to exchange enormous quantities of data in the shortest period of time. In this way, social networks can be created via the Internet in which users do not simply consume information, but exercise an influence on the content of the web by submitting their own contributions.
Thus, on what is almost a daily basis, the digital age offers us new fascinating options for more personal communication. Especially for multimedia communication – who hasn't heard the adage: A picture is worth a thousand words. How powerfully expressive is then a photo gallery or, indeed, a video.
At the same time, the complex multiplicity of constantly new devices, formats and multimedia services is ever expanding. That complexity creates the demand for simple, uniform and technologically high-quality solutions.
With its 360° Multimedia concept, the MAGIX product range represents just such a comprehensive solution for creating and managing digital content. It permits you to seamlessly integrate your home computer, mobile telephone and the Internet and provides problem-free integration of the widest variety of terminals and formats. On his/her own website, the user can then present him/herself or link up with others in interesting "communities".
The factor driving growth on the market for multimedia communications is technological innovation in the realm of consumer electronics and the convergence of the telecom industry with the entertainment industry.
In years to come, the expectation is that, in particular, high-speed and mobile Internet services will be increasingly prevalent. At the same time, this means growth potential for Internet services requiring fast connections. In particular, the SaaS services will benefit from this. These services offer applications directly via the Internet without the need for any software to be installed on the computer being used. The constant enhancements of and increasing prevalence of digital devices such as, for example, digital cameras or MP3 players, and technological progress in the software programming area will, in addition, facilitate ever greater new ways of using digital content. Thus, the expectation is that the market for multimedia applications will continue to grow over the medium term.
In this business environment, which is still young and in continuous flux, MAGIX is able to claim more than 14 years of experience. During that period of time, the company has firmly established itself as one of the globally leading multimedia solution providers. While competitors in this area have usually each focused on a single segment of the multimedia spectrum, MAGIX, by contrast, provides full coverage of the photo, video and audio sectors. In this way, MAGIX's commercial risk is distributed across three business units. At the same time, synergies are created, because it is possible to make use of developments from the audio sector in the photo/video segment, and vice versa.